What is one challenge braiders might face without social media presence?

The challenge of difficulty in finding clients without a social media presence is significant for braiders. In today's digital world, social media platforms serve as vital tools for marketing and client engagement. They provide a space for braiders to showcase their work, attract new customers, and maintain relationships with existing clients. Without this visibility and outreach, potential clients may struggle to discover a braider's services, leading to reduced business opportunities. Social media allows braiders to display their creativity and expertise through photos and videos, making it easier for clients to assess their style and skills. Ultimately, without an active presence online, gaining new clientele and expanding one's brand becomes a much steeper challenge.